Event Intelligence Platform for B2B
Amplify every event. Deliver measurable pipeline from pre-event to post-event.
Unlock Event Intelligence
Request a DemoOne intelligence layer across all touchpoints
End-to-end tracking & syncing with CRM for attributable pipeline.
Real-time scoring with 3–5x conversion potential.
Full-funnel visibility with clear ROI
VIRSA doesn’t just analyse events, it compounds them. Every revenue signal is turned into a always-on pipeline engine.
Focus on top 10–20% accounts driving up to 80% revenue.
Track intent signals to identify in-market accounts 2–3x faster.
Boost response rates by 30–50% with real-time engagement.
Increase deal sizes by 20–40% and win rates by up to 2x.
Turn key accounts into predictable growth engines with buying group intelligence.
Increase registration-to-attendance rates by 20–35% through personalized journeys.
Track 50+ engagement signals across pre, during, and post-event stages.
Improve attendee engagement by 30–45% with tailored content, agendas, and real-time interactions.
Boost retention and repeat participation by 25–40% through continuous nurturing.
Delivering end-to-end intelligence that drives measurable ROI from every event.
Deliver 1:1 personalization for all attendees.
Increase participation by 30–45% with AI-driven recommendations.
Identify priority accounts with visual badge alerts, improving sales response time by up to 40%.
Trigger contextual nurture journeys by 25-35%, based on behaviour.
Hyper-personalization turning every interaction into a relevant, and high-impact engagement.
VIRSA turns every event into a smart revenue engine using real-time signals and intent insights. It connects every interaction to clear, measurable pipeline impact.
Deep account insights and org structure mapping help you understand the full buying group. Intent-led engagement ensures you reach the right stakeholders at the right moment.
Hyper-personalized nurture flows at scale are driven by real event behavior. Intelligence enrichment adds deeper context, making every interaction more relevant.
Built on legacy, not theory, VIRSA is shaped by 28 years of experience in delivering complex, large-scale B2B events. Every capability reflects insights from working with organisations like Salesforce, Dell, Microsoft, IBM, Oracle, Cisco, and 200+ enterprise brands. VIRSA brings reliability and real-world intelligence into every interaction.
VIRSA transforms fragmented event signals into seamless, high-converting journeys. Every touchpoint is timely, relevant, and designed to create meaningful engagement that builds lasting connections.
VIRSA captures and interprets real-time intent across every interaction. It anticipates next-best actions, guiding buying groups effectively and accelerating relationships into measurable revenue outcomes.
Captures 100+ event signals per attendee, unifying them into one intelligence layer to drive 2–3x faster pipeline creation and boost conversions by up to 50%.
Seamlessly integrate multiple platforms with VIRSA for a unified, intelligent experience. Discover how VIRSA empowers connectivity, enhancing efficiency and collaboration.
Integrate VIRSA to serve HubSpot users seeking personalized marketing experiences.
Reach enterprise clients by embedding VIRSA in the Salesforce ecosystem.
Enable users to connect VIRSA with 5,000+ apps no code needed.
Plug VIRSA into CDPs to power intelligent, behavior-driven buyer journeys.
Grow your B2B partnerships and affiliate network with scalable co-selling infrastructure.
Drive revenue with ecosystem co-selling and account mapping for strategic growth.
Hi there. I’m VIRSA, your Event Intelligence Assistant. How can I help you amplify your next event?