VIRSA AI

  • Event Intelligence Platform for B2B

Amplify every event. Deliver measurable pipeline from pre-event to post-event.

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FLIP THE GAME OF ​ EVENT MARKETING

  • One intelligence layer across all touchpoints ​

  • End-to-end tracking & syncing with CRM for attributable pipeline.

  • Real-time scoring with 3–5x conversion potential.​​

  • Full-funnel visibility with clear ROI ​

VIRSA doesn’t just analyse events, it compounds them. ​ Every revenue signal is turned into a always-on pipeline engine.

Account based marketing

  • Focus on top 10–20% accounts driving up to 80% revenue.

  • Track intent signals to identify in-market accounts 2–3x faster.

  • Boost response rates by 30–50% with real-time engagement.

  • Increase deal sizes by 20–40% and win rates by up to 2x.

Turn key accounts into predictable growth engines with buying group intelligence.

Account based marketing

End to end event engagement

  • Increase registration-to-attendance rates by 20–35% through personalized journeys.

  • Track 50+ engagement signals across pre, during, and post-event stages.

  • Improve attendee engagement by 30–45% with tailored content, agendas, and real-time interactions.

  • ​Boost retention and repeat participation by 25–40% through continuous nurturing.

Delivering end-to-end intelligence that drives measurable ROI from every event.

End to end event engagement

Hyperpersonalised engagement at scale

  • Deliver 1:1 personalization for all attendees.

  • Increase participation by 30–45% with AI-driven recommendations.

  • Identify priority accounts with visual badge alerts, improving sales response time by up to 40%.

  • Trigger contextual nurture journeys by 25-35%, based on behaviour.

Hyper-personalization turning every interaction into a relevant, and high-impact engagement.

Hyperpersonalised engagement at scale

​VIRSA for Events → Event Intelligence

VIRSA turns every event into a smart revenue engine using real-time signals and intent insights. It connects every interaction to clear, measurable pipeline impact.

VIRSA for ABM → Intelligent ABM Nurture

Deep account insights and org structure mapping help you understand the full buying group. Intent-led engagement ensures you reach the right stakeholders at the right moment.

VIRSA for Lead Nurture → Intelligent Lead Nurture

Hyper-personalized nurture flows at scale are driven by real event behavior. Intelligence enrichment adds deeper context, making every interaction more relevant.

Why Virsa !

Built on legacy, not theory, VIRSA is shaped by 28 years of experience in delivering complex, large-scale B2B events. Every capability reflects insights from working with organisations like Salesforce, Dell, Microsoft, IBM, Oracle, Cisco, and 200+ enterprise brands. VIRSA brings reliability and real-world intelligence into every interaction.

Hyper-personalise the experience

VIRSA transforms fragmented event signals into seamless, high-converting journeys. Every touchpoint is timely, relevant, and designed to create meaningful engagement that builds lasting connections.

Scale customer intent

VIRSA captures and interprets real-time intent across every interaction. It anticipates next-best actions, guiding buying groups effectively and accelerating relationships into measurable revenue outcomes.​

How It All Works

Captures 100+ event signals per attendee, unifying them into one intelligence layer to drive 2–3x faster pipeline creation and boost conversions by up to 50%.

Integration & Collaboration platforms 

Seamlessly integrate multiple platforms with VIRSA for a unified, intelligent experience. Discover how VIRSA empowers connectivity, enhancing efficiency and collaboration.​

HubSpot App Marketplace

Integrate VIRSA to serve HubSpot users seeking personalized marketing experiences.

Salesforce AppExchange 

Reach enterprise clients by embedding VIRSA in the Salesforce ecosystem.

Zapier

Enable users to connect VIRSA with 5,000+ apps no code needed.

Segment (by Twilio)

Plug VIRSA into CDPs to power intelligent, behavior-driven buyer journeys.

PartnerStack 

Grow your B2B partnerships and affiliate network with scalable co-selling infrastructure.

Reveal (Formerly Sharework)

Drive revenue with ecosystem co-selling and account mapping for strategic growth.

Contact Now

Hi there 👋 How can I help?

Hi there. I’m VIRSA, your Event Intelligence Assistant. How can I help you amplify your next event?​

Hi there 👋
How can I help?

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Hi there. I'm Virsa Assistant. How can I help you?